Sam Bettinardi talks with Golf Life

Video details

• Instructor: Golf Life
• Category: Profiles

Transcript

Hey, welcome back to Golf Life. We have the pleasure of having the presence of Sam Bei, you know the Bei name. Sam, thank you so much for joining. Adam and I, Adam Sheldon joins me as well. Thank you. You have got some amazing stuff this year. Just really beautiful work. Uh, I, I'm really impressed by the company. Thank you very much. We're happy to be here. It's been a little four year hiatus, but beard's back and the PGA show seems back to me too. Why did you come back and what do you enjoy about being Here? The main reason we're back, we have so much good stuff going on. We got new product coming out. We launched our irons last April. We debuted our new wedge line today at the PGA show. So the wedges they look, think of, of beauty. Absolute beautiful. You, I love the way you've transitioned some of the branding, uh, and the marking of, of what you used to do on the puts into the wedges and the iron. Thank you. Uh, what, what do you expect from these? You know, they're, they're obviously a better player type product. I'm always looking at design, very clean, aesthetic and product that gives people confidence, right? So when you look down, you just said it yourself. When you look down at that wedge, we want golfers to have confidence. And I think the type of player, it's a better caliber player. We're not making game improvement irons, right, right. Game improvement wedges, but very clean, classic, timeless designs. Those, Those nice lines that Yes. That you're used to looking at when you look at, you know, more of a tour or, you know, a it used to be called like a butter knife. That's right. You know? That's right. But, uh, no, I, this, it was great, great to see the, you know, just e even all of the, uh, the, the be things that you're famous for, you know, showing up on, on wedges and, and the, even in the back of the iron. I thought that was pretty cool. Yeah. Well, we know, we know milling, right? Yeah. We've been doing, uh, and, and manufacturing our putters since 1991 in The USA, Right. In the USAI love that. We founded veterinary golf in 1998 and, uh, we're really a lot of golf companies here that are marketing companies. We're an engineering and manufacturing company, right? So, to me, to incorporate a lot of those putter aesthetics right into the wedges with the honeycomb milling, the fly milling, the milling grind, and the sole, uh, it speaks to the brand and who we are. So that was a very important design aesthetic and part of why we put that into each product. The Antidote. Zero torque. Yeah. Zero torque. Yes, sir. Describe the antidote. That's, I'm very impressed with this putter. This is, this has been all the raves the last 12, 15 months, uh, on tour and in golf retail. So what looks like a center shaft putter, the way I'm holding this right now, this is tow up. So this putter has no balance point. So the way this product is manufactured, the shaft goes in, right in the putter center gravity. Right? So, whether I wanna hold it like this, it's toe up, whether I wanna hold it here, it's face balance. That's brilliant. Or it's toe down. Brilliant. Wow. So when you stroke this putter, it's gonna be very easy to go straight back, straight through. So, uh, for golfers that struggle with putting, for golfers that are looking for an advantage, I always liken the technology as part of the Gravitron carnival ride, if you remember that one where you stick your arms against the wall and the gravity's sucking your arms back. That didn't ever work out real well with me, didn't I? It didn't work out. I got a little stick on that ride. Uh, stick your arms against the wall, you're spinning, you lift it off and it sucks back. I equate that same tech and that feeling, when you take this putter head back, it doesn't wanna move. Right. It doesn't want to come inside. Doesn't want to come outside. Yeah. It just stay square to square. So, uh, really bullish, really excited on this product. The pre-orders have been awesome. It's in store is this Friday. Wow. Uh, domestically and international in February. That's tremendous. There's something about that, you know, obviously, I, I'm guessing that only machinists like yourself can, can actually pull that off because the, the, the tolerance is involved. To actually get that right through the center of gravity must be pretty hard to do. Right. It, It was a lot of work there. Let's just say there was a lot of scrap when we first started making these putters. So other companies are able to get that balanced by inserting weights, right. And rebalancing it off of certain, uh, elements of the putter where ours is all precision machine to be simply balanced. So if you're gonna hold it at 72, 73, it's gonna be balanced torque free. Yeah. If you're gonna hold it flat, it's gonna be torque free. There's no repositioning of everything. So, to me, worst staying true to our brand, everything's one piece milled. It's beautiful Putter too, is the, is the Queen Bee series Yes. That you brought. Um, I just was, that's a magical look. And I think a lot of ladies would enjoy that look as well. A lot. Yeah, you're right. A lot of ladies enjoy the Queen bee. Uh, when we first debuted the Queen Bee about 15 years ago, a lot of golfers thought it was just for women. It's not. No, it's, it's our aesthetic charm line, right? That's, that's very beautiful, aesthetically pleasing line. But each head is very niche and very boutique to what's on the golf market today. So this is our Queen Bee six. This is our bestselling model. It's a wide body blade. That's the trend in golf right now. Wider, it's a little bit easier to look at. You have the high toe top line, it's heavier at 362 grams, so it's gonna feel more stable, uh, milled from 3 0 3 stainless steel. And then of course you have the, you know, inimitable and classic beary face milling on there, the mini honeycomb, which everybody's come to expect from our brand. You Got a chance to speak to your father who's a legend in the game. What, what, what is the Beary brand all about? Do you feel? To me, the Beary brand's all about, it's, it's class, it's craftsmanship, you know, our three pillars, heritage, craftsmanship, innovation, uh, the heritage of the factory, of making product in America, 30 plus years. And I want people to know when they're buying a veterinary product, right? Whether it's a putter, a wedge, or iron. They're buying craftsmanship, they're buying beauty, and they're buying really, uh, you know, the name I, and it's, it's my name, right? So any product that leaves our door has our name on it. Well, Thank you so much. Uh, I appreciate you joining, Adam, and I Thank you so much. Appreciate having, Keep doing great stuff. And if you guys want the best, Ben and Artie's Got it.