Take A Look Inside The Denver Golf Expo
Since many of us can remember, there have been regional golf shows kicking off every year in cities around the nation. What makes these regional golf shows so unique to the companies in the golf industry? Golf Life went inside the ropes at the Denver Golf Expo to find out just why companies in the golf industry choose to participate in regional golf shows rather than the big show like the PGA Show that lives in Orlando, FL every year!
The one thing that we learned is that many of the companies that choose to participate in regional golf shows like the Denver Golf Expo all have one thing in common! It gives them a chance to speak with the consumer! It gives those companies opportunities to speak to the customer face to face to figure out 2 things! 1. To find out what the consumer is looking for. What sort of things do they like about the product? What kind of feedback the companies get back after the consumer tries the product? 2. What sort of changes do they need to make in order to get people to buy the product?
The difference between regional golf show and the “Daddy of them all”, the PGA Show, is that consumer that goes into the stores to buy these products can test them out right then and their. If they like the product they can buy it, in many cases, right at the show! At the PGA Show, the only people that are allowed to go into the HUGE convention center are people who work inside the golf industry. There is no face to face contact with the consumer, just golf industry people networking with other golf industry people!
Watch the video above and find out why these regional golf shows like the Golf Denver Expo are great opportunities, not just for the consumer, but the companies presenting their products! For more videos like this, make sure you check out our TOP FEATURED REVIEWS right here at Golflife.com[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]